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Through Mexican Eyes: A Love Letter to Mexican Beauty Icons
Through Mexican Eyes Una carta de amor to our icons Beauty, in México, has never been neutral. It’s never been quiet. And it has never asked for permission. Through Mexican eyes, beauty is expression, postura, mirada. It’s how we take up space. How we tell stories without saying a word. How color becomes language. This is a love letter to the women and the icons who taught us that makeup isn’t about hiding, but about revealing. About presence. About power. About color as identity. See Product See Product Ana Martín An icon of 70s Mexican cinema and televisión. Ana Martín is remembered for her elegance, strong presence, and roles that carried quiet authority. Her gaze was always composed, intentional a reminder that softness and strength can coexist. Belinda Singer, actress, pop phenomenon. Belinda has been reinventing herself since childhood, moving fluidly between music, fashion, and pop culture. Her looks evolve, but her confidence stays constant playful, daring, and unmistakably hers. Bibi Gaytán 90s pop royalty and telenovela icon. Bibi Gaytán defined a generation with looks that balanced romance and glamour beauty that felt aspirational yet familiar. Daniela Romo A powerhouse. Actress, singer, and one of the most versatile figures in Mexican entertainment since the 80s. Daniela Romo’s presence has always been luminous expressive eyes, emotional depth, and timeless charisma. Eiza González From teen novelas to leading roles in international films, Eiza González represents a new era. Fearless, global, and self-defined. Her looks reflect evolution sharp lines, bold eyes, and confidence without borders. Irma Serrano Provocative. Political. Controversial. Irma Serrano was unapologetically ahead of her time. Her beauty wasn’t meant to please it was meant to disrupt. Heavy liner, intense mirada, zero apologies. See Product See Product Karen Vega Model from Oaxaca. In 2021, she became the first Oaxacan model on the cover of Vogue México. Karen Vega’s beauty challenges outdated standards grounded, powerful, and deeply connected to identity and place. Laura León La Tesorito. An 80s icon known for bold sensuality, humor sin filtros, and a presence that always steals the spotlight. Her beauty was loud, playful, and unforgettable just like her energy. Lucero “La Novia de América.” Loved across generations for decades, Lucero represents warmth, accessibility, and longevity. A beauty that feels close, familiar, and enduring. See Product See Product Lucía Méndez A true diva of 70s and 80s telenovelas. Lucía Méndez embodied drama, glamour, and intensity with eyes that carried entire storylines on their own. María Félix La Doña. Eternal symbol of power, beauty, and zero apologies. María Félix didn’t follow trends she was the reference. Sharp brows, commanding eyes, and a presence that still defines Mexican elegance. Paulina Rubio 90s icon. Reina of bold attitude. Paulina Rubio has always done things her way rebellious, confident, and unapologetically expressive. Her looks reflect movement, attitude, and freedom. Salma Hayek Global star bringing Mexican historias to Hollywood. Salma Hayek’s beauty has always honored her roots warm tones, expressive eyes, and a presence that feels powerful and intimate at once. Sasha Montenegro 70s–80s cinema icon, known for her strong sensual presence on screen. Her gaze was intense, magnetic, and impossible to ignore. Silvia Pinal A living bridge between México’s Época de Oro and modern culture. Silvia Pinal represents continuity proof that beauty, presence, and influence transcend time. Thalía Singer, actress, global icon. The face of iconic telenovelas and Latin pop worldwide. Thalía’s looks are theatrical, playful, and instantly recognizable color, drama, and joy. Verónica Castro One of the most beloved figures in Latin American television. Verónica Castro’s beauty feels expressive, emotional, and deeply human eyes that connect instantly. Yalitza Aparicio Actress from Oaxaca. Roma star and powerful voice for Indigenous representation. Yalitza Aparicio redefined what visibility looks like natural, dignified, and transformative. Francis Vedette and actress. Trans icon of the 70s–80s, pioneer of queer visibility in México. Francis embodied courage, performance, and self-definition when visibility itself was an act of resistance. What ties them all together Different eras. Different stories. Different faces.Yet something unites them all: mirada. In México, the eyes have always been storytellers. And what frames them matters. México is color If something has made México, México, it’s color.In architecture. In textiles. In food. In fiestas. In ritual. And yes in makeup. Color here is not decoration. It’s emotion. Memory. Identity. From bold liners to saturated shadows, Mexican beauty has always embraced pigment as expression never as excess. An invitation to see through Mexican eyes At AORA, we believe makeup is a language.One that speaks in color, intention, and heritage. Our MÍRAME Eyeshadow Palette was created with this exact spirit — rich pigments, versatile textures, and shades that invite you to play, layer, and express your own mirada. Inspired by icons. Designed for you. Because to look through Mexican eyes is to look with feeling.And to wear color is to tell your story boldly. See Product
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ADMÍRAME Eyeliner: High-Impact Color, No Plastic
ADMÍRAME The Intensifying Eye Pencil designed to define your mirada There are eyeliners you wear. And then there are eyeliners that change the way you look at yourself. ADMÍRAME was created to do the latter. It’s not just about lining the eye it’s about framing the mirada, amplifying expression, and choosing a product that’s as intentional as it is beautiful. High-impact color, effortless glide, and a design that leaves no trace behind. Because intensity doesn’t have to come at the cost of the planet. See Product See Product High-impact color, effortless glide ADMÍRAME is designed for eyes that want definition without resistance.This eyeliner's creamy, alcohol-free formula glides on smoothly no tugging, no skipping and is safe for the waterline. Day or night, subtle or bold, sharp or smudged: this is an eyeliner that adapts to you. Each shade is buildable, allowing you to go from a soft wash of color to full intensity in just a few strokes. The payoff is immediate, the wear is comfortable, and the finish stays exactly where you put it. Define, intensify & mesmerize What makes ADMÍRAME special isn’t just one thing it’s the balance. Depth without heaviness. Pigment without harshness. Intensity that feels effortless, not overdone. Every shade blends seamlessly, making transitions smooth and intuitive whether you’re working directly on the waterline or diffusing color across the lid. This is makeup that follows your hand, not the other way around. Five eyeliner shades Durazno.01 Durazno.01 is our peach-toned ADMÍRAME Eyeliner, designed to open up the mirada with a soft, natural glow. Why peach?Because white eyeliners can feel harsh. Beige can disappear. And eyes deserve something that enhances not overpowers. Durazno.01 creates a soft-focus, eye-brightening effect that works across skin tones, making eyes look more awake, open, and radiant.No no-makeup clichés. Just light, done right. How we love to wear it: Along the lower waterline to make eyes appear bigger In the inner corners for a lifted, glowy effect As a base to make other pigments pop and last longer Subtle doesn’t mean boring. Azul.02 Azul.02 is our cobalt-toned ADMÍRAME Eyeliner, designed to add edge, contrast, and confidence to any look. This isn’t color that whispers. It doesn’t ask for permission. It shows up. Crafted for high impact and designed to work across skin tones, Azul.02 gives your mirada an unexpected twist — modern, graphic, and fearless. It’s the kind of blue that doesn’t try to blend in. And that’s exactly the point. How we wear Azul.02: Tapped into the inner corners for a sharp pop of color Lined along the waterline for something defined and unforgettable As a clean cobalt wing — striking, ultra-modern Bold doesn’t mean complicated. Café.01 Café.01 is our neutral brown ADMÍRAME Eyeliner, created with just enough softness to blend, smudge, and sculpt. It’s the kind of shade that adapts to you.Classic when you want it. Effortless when you don’t. From subtle definition to a full monochrome moment, Café.01 is your go-to when you want depth without drama — or when you want to build it, slowly. Our favorite ways to use it: Along the lower waterline for soft, natural depth Smudged across the lid for an easy brown smokey eye With a brush to subtly sculpt features One shade. Many roles. Vanta.03 Vanta.03 is intensity in its purest form. A deep, carbon black designed to define, sharpen, and transform. This is the shade you reach for when you want contrast, structure, and impact. Clean when worn precise. Sultry when smudged out. Always powerful. How to wear Vanta.03: Along the waterline for classic, dramatic definition As a winged liner — crisp, timeless, commanding Smudged out for a smoky eye that feels effortless, not heavy Black, reimagined. Never flat. Never dull. Rojo.01 Rojo.01 is not for blending in. This bold red eyeliner brings warmth, fire, and intention to the eyes — a shade that feels daring yet wearable when applied with confidence. It’s graphic, expressive, and undeniably magnetic. Our favorite ways to wear Rojo.01: Along the waterline for an unexpected, editorial moment As a winged liner for a powerful statement look Tapped into the inner corner for a sharp pop of color It’s not just red. It’s fuego. Innovative design with noble materials Most eyeliner pencils hide plastic inside even when they look like wood. ADMÍRAME doesn’t. Our pencil is made with 100% biodegradable wood and finished with a recyclable aluminum cap. No plastic. No hidden components. No compromises. When you sharpen ADMÍRAME, you’re not leaving microplastics behind — just clean pigment and intention. All products are protected with FSC-certified paper packaging. Because leaving a mark should never mean leaving waste. More than plastic-free Through our partnership with rePurpose Global, ADMÍRAME eliminates 9× its plastic footprint. Small format doesn’t have to mean more waste. Design with purpose is always possible. Key ingredients Castor Oil: Helps moisturize lashes and support their health Candelilla Wax: Extracted from a Mexican tree, promotes hydration and smooth application Carnauba Wax: Helps reduce water loss and improve the skin barrier A formula that performs and respects the skin around your eyes. . How to recycle ADMÍRAME Once ADMÍRAME has done its work, it deserves a proper goodbye. The pencil is 100% wood. The cap is aluminum.To recycle the cap properly, nest it inside a larger aluminum item (like a soda can) before placing it in the recycling bin. Let’s leave our mark but never a trace. . Admírate. Every day. ADMÍRAME isn’t just an eyeliner.It’s an invitation to look closer. To define your gaze on your own terms. To choose beauty that feels powerful, thoughtful, and real. Five shades. Infinite expressions. Your mirada intensified. . Buy it in sets See Product See Product See Product See Product
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Día del Mariachi: The Sound That Carries México
You Booked a Mariachi? That’s Never Just Música The sound that carries México, wherever we go If you’ve ever booked a mariachi, you already know: it’s never just música.It’s an announcement. A moment. A feeling that enters the room before the first note even lands. Mariachi doesn’t whisper. It arrives.With trumpets that shine, violins that ache, and voices that seem to carry generations inside them, mariachi has a way of turning any gathering into something unforgettable. A birthday, a wedding, a despedida, a celebration that didn’t even know it needed music until it did. On Día del Mariachi, we pause to honor a tradition that has shaped how México sounds, remembers, and feels itself. Where it all began The story of mariachi begins in Western México, in the 19th century.Most histories trace its roots back to Jalisco, though its sound traveled and evolved across Colima, Michoacán, Zacatecas, and Nayarit. This was music born in plazas and patios, in fiestas, bodas, and serenatas. Music meant to be shared, danced, and felt juntos.It wasn’t designed for grand stages at first it lived close to the people. Played outdoors. Passed hand to hand, ear to ear. Mariachi grew not from perfection, but from presence. From being there. Why mariachi? There are many theories behind the name.Some say it comes from the French mariage, linking it to weddings and celebrations. Others trace it to Indigenous languages and religious celebraciones. What matters most isn’t which version is “correct.”What matters is that the word mariachi carries centuries of encounters. Indigenous, European, rural, urban. It carries mestizaje, movement, and memory. The name itself is layered, just like the sound. Joy and nostalgia, at once Mariachi is a contradiction in the most beautiful way.It sings about amor, tierra, ausencia, orgullo, and memoria. Sometimes it makes you dance. Sometimes it makes you cry. Often somehow both at the same time. It can turn grief into release and joy into something deeper. Mariachi doesn’t rush emotion. It lets it unfold, loud and unapologetic. That’s why it stays with you long after the last note fades. The name itself is layered, just like the sound. The instruments that make it unmistakable Every mariachi ensemble is a conversation. The violins ache stretching emotion, holding tension. The trumpets shine bold, celebratory, impossible to ignore. The guitarrón grounds everything, steady and deep, like a heartbeat. The vihuela sparks rhythm, quick and bright. Each instrument has its role. Together, they create something instantly recognizable a sound that doesn’t need translation. From regional music to national symbol During the Mexican Revolution, mariachi became more than música. It became a voice. A voice that carried the struggles, hopes, and identity of the people. From rural gatherings to national stages, mariachi helped shape how México heard itself and how it wanted to be heard. It wasn’t polished. It wasn’t distant. It was honest. And that honesty turned it into a symbol not imposed, but embraced. The image we all recognize Charro suits. Metallic buttons. Wide-brimmed hats. An image that evolved over time, shaped by performance, cinema, and collective imagination. What began as functional attire became iconic. Not because it was frozen in time, but because it adapted just like the music itself. Today, the silhouette is recognized around the world. But its meaning is still rooted in expression, pride, and presence. Mariachi, far from home Hoy, mariachi is played far beyond México.In the United States, Colombia, Venezuela, Japan, France by Mexican communities, and by people who simply fell in love with the sound. Because mariachi doesn’t ask where you’re from. It asks how deeply you feel. It becomes a bridge for those living far from home, and an invitation for others to step closer. To listen. To feel something real. Why it still matters In a world that moves fast, mariachi asks you to stop and feel. To sing loudly. To remember openly. To celebrate without irony. It’s not background music. It’s presence. Mariachi keeps México audible even when we’re far away. Even when language shifts. Even when borders blur. Día del Mariachi A day to honor a tradition that doesn’t just play it stays with you. Because some sounds become memory.Some music becomes home.And some traditions continue to live, not because they’re preserved but because they’re felt. Hoy celebramos al mariachi. Always louder than silence. Always closer than we think. See Product See Product See Product
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Dear Labubu, You Could Never | The Truth About Plastic Charms
Dear Labubu, You Could Never The truth about plastic charms (and why ours are different) From Paris Fashion Week to TikTok hauls, bag charms have become more than accessories they’re identity statements.Everyone wants something dangling from their tote. Something that says: this is me. But here’s the thing: most of these “it-charms” are made of plastic. PVC, vinyl, or other blends that can’t be recycled, can’t biodegrade, and end up as permanent waste. Cute? Sure.Meaningful? Not really. The plastic truth Let’s talk materials.PVC one of the most common plastics used in toys and charms releases chlorine and heavy metals during production and disposal. Once made, it doesn’t decompose. It just stays. Forever. The toy industry alone produces over 1 billion plastic figures every year. And nearly all of them end up in landfills or are incinerated, polluting soil, water, and air. So yes, that little charm hanging from your purse might outlive you. Why it matters We get it charms are fun. They let us play, express, and personalize. But when fun equals waste, it’s time to rethink what “cute” means. If we’re this obsessed with what hangs from our bags, shouldn’t we be just as obsessed with where it comes from and where it ends up? The truth is: the story behind your accessories should feel as good as they look. Nuestra respuesta: Charms, hecho en México At AORA, we asked ourselves:How can something so small carry meaning instead of waste? Our answer: bag charms handcrafted in México, made to last, to be cherished, and to tell a story of craftsmanship — not mass production. Each piece whether it’s The Solecito Charm, The Chile Charm, or The Lip Liner Carrier Charm was designed not as a trend, but as a statement of identity. See Product See Product See Product What they’re made of 100% leather and metal Chunky, gold-tone hardware Designed to carry your Solid Lip Serum a donde vayas They’re tactile, substantial, and intentional — the opposite of plastic.Each charm is made to age beautifully, to live with you, not outlive you. Handcrafted in León, México Our charms are born in León the leather capital of México where generations of artisans have worked by hand, not machines. Every stitch, every curve, every metallic detail is the result of skill passed down through families.No factories, no shortcuts, no replicas. It’s not a toy. It’s a talisman one you can clip onto your bag and carry wherever life takes you. Why it’s more than an accessory Each charm is both practical and symbolic.Yes, it carries your Solid Lip Serum. But it also carries a message that beauty can be intentional, ethical, and connected to culture. It’s a small rebellion against disposable design, and a big nod to Mexican artistry. When you choose an AORA charm, you’re not just accessorizing. You’re celebrating craftsmanship, sustainability, and meaning. Dear Labubu, you could never. Because true charm isn’t about plastic smiles it’s about the hands that made it, the land it came from, and the story it tells. AORA charms are here to prove that ethical can be iconic, and that what you carry should carry corazón. 👉 Discover AORA Charms made in México, made to last.
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Why Chile. Why Now? | The 5 Chiles Behind ACARÍCIAME MÁS
The story behind the 5 chiles in our Volumizing Solid Lip Serum If you grew up in México, you know chile isn’t just an ingredient it’s a feeling. A spark. A heartbeat.It lives in our kitchens, our abuelas’ recipes, our memories of warmth and color. And now, it lives on your lips. When we began formulating ACARÍCIAME MÁS, our Volumizing Solid Lip Serum, we wanted to create something that didn’t just look powerful but felt alive. Something rooted in tradition yet reimagined through modern, clean beauty.The answer was right in front of us all along: chile. A burning tradition Using chile to awaken the skin isn’t new.For centuries, Mexican traditions have used it as a way to stimulate blood flow, revive dull skin, and awaken the senses. From the campo to the cocina, chile has always been about revival. Women would rub it lightly to bring color to their cheeks or lips, to feel the warmth travel through their skin. What once lived in clay pots and molcajetes now lives inside a sleek, red tube — same spirit, same heat, just reborn. Chile is more than spice. It’s circulation, it’s life, it’s sensual energy. Why chile in a lip serum? Because chile does what no filler or needle can:It stimulates natural blood flow, creating that plump, flushed look we all crave but in a way that feels organic and connected to our roots. When applied to the lips, it increases microcirculation, resulting in a warm, tingling sensation that’s both comforting and energizing. You’ll feel it in the best way. No chemicals, no harsh stinging. Just natural fuego, carefully balanced to bring out your lips’ true color and fullness. Our formula blends five types of Mexican chiles each chosen for its unique profile of heat, antioxidants, and skin benefits. Together, they create a spicy symphony that tones, revives, and plumps your labios beautifully. See Product See Product See Product Meet the five chiles behind the formula 1. GUAJILLO — The Slow, Sensual Heat Smooth, earthy, and gentle. Guajillo is rich in antioxidants that soothe and prepare the lips. It’s the first note in our spicy melody subtle yet unforgettable. 2. ANCHO — The Whisper Before the Roar Sweet and smoky, Ancho adds depth to the blend. It encourages blood flow and enhances your lips’ natural color, creating a soft, romantic flush. 3. SERRANO — The Turning Point Picante and sharp, Serrano reactivates circulation almost instantly. It’s the one you’ll feel right away a quick spark that wakes your lips up and gives them that juicy, just-bitten look. 4. HABANERO — For the Brave This one brings the drama. Intense warmth that kickstarts the tingling sensación and helps open up pores for better hydration. It’s bold, it’s fearless just like you. 5. DE ÁRBOL — The Chile on Top Fiery, focused, and fast-acting. De Árbol amplifies the effects of the other chiles and gives the formula its signature picante soul. The final crescendo in our spicy composition. A love letter to México This isn’t just a trend. It’s a celebración of who we are — bold, warm, and full of life.The heat of the chiles, the craftsmanship behind every stick, the intention in every stroke all of it carries a piece of México. ACARÍCIAME MÁS is a bridge between worlds: where the traditional meets the modern, where beauty feels natural yet elevated. So next time you swipe it on, remember:You’re not just applying a lip serum.You’re wearing a story one that burns softly, beautifully, and proudly. From the campo to your vanity Five chiles, one formula, endless warmth.The result? Naturally plumper, more radiant lips infused with centuries of Mexican heat. No needles. No shortcuts.Just fuego straight from the corazón of México. See Product
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Earth Month US Events: Where to Show Up + Amplify The Impact
Want to do more this Earth Month? Start here. We’ve curated a list of events—from beach cleanups to virtual stages—to help you get involved, build community, and amplify your impact. Whether you’re in LA, Queens, or your own living room, there’s a way for you to show up. Earth Month Is Here—Let’s Show Up. From beach cleanups to virtual events, here’s your guide to taking action with AORA México and our community. Because real change starts when we come together. Start Here: The Official Earth Day Calendar. Check the Official Earth Day Events Calendar for global and local events happening all month long. Find an event near you → Bring a friend → Show up + share on social. Climate Weeks You Should Know • LA Climate Week : April 6–13 • DC Climate Week : April 28–May 2 → Attend panels + workshops → Follow organizers for updates → Add sessions to your calendar Earth Day 2025 Virtual Stage features speakers, performances, and community spotlights—all online. 🌊 Surfrider Cleanups – Ongoing across the U.S. 🌊 Save the Sound – April 21, Rye, NY 🌊 Broad Channel Park Cleanup – April 19, Queens, NY 🌊 Dune’s Beach Cleanup – April 26, Half Moon Bay, CA 🌊 Palm Beach Coastal Cleanup – April 22, West Palm Beach, FL México Events TierraFest: April 22 - Hiking in a forest in México City. Caminata, ilustración y observación de especies en el Bosque de los Dinamos Tierra Filme: April 26th Festival de cine por la Tierra en Papalote Museo del Niño Feria de Ciencias: April 27th in Centro Cultural “El Rule" Día Internacional de la Tierra 2025 - Talleres, pláticas y demostraciones en Universum Earth Month is more than a celebration It’s a chance to be part of the solution. Choose an event. Show up. Let’s create a cleaner future, together.
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We explain what mica is and whether it is bad for your health.
You may have heard about mica and all the controversy surrounding it. Despite being one of the main components of almost every eyeshadow palette available on the market, there are many questions about whether it is toxic or not and where it comes from. Here we explain everything about it. The main controversies with mica: In countries like India and Madagascar, massive producers of mica, there are significant concerns about the use of child labour in mining. Not knowing what mica is, many people think it is a 100% toxic ingredient and this is false. Mica is essential to give that pearlescent/shiny effect to bronzers, blushes and especially eyeshadows. Let us tell you more... To begin with, what is mica? Well, it's a mineral found in nature and it’s used in a variety of cosmetic products, especially eyeshadows, due to its ability to reflect light and provide a pearlescent sheen. Let's just say that it's basically what makes your eyeshadows look super shiny and everyone will be raving about them during the day. Mica / Vía: Wikimedia Commons Is mica toxic? In its pure form, mica is not considered toxic or hazardous to human health. However, it is important to note that some forms of mica may contain trace amounts of other minerals, such as mercury, lead or lithium, which could pose health risks if ingested/inhaled. So basically mica could harm you only if you inhale it in large quantities. In the cosmetics industry, mica is often treated and processed to ensure its safety and purity. Cosmetic manufacturers often follow strict regulations to ensure that their products are safe for human use. In addition, cosmetic products containing mica are usually designed to be applied externally to the skin and not to be ingested, which reduces any potential risks associated with mica. Is mica toxic? In its pure form, mica is not considered toxic or hazardous to human health. However, it is important to note that some forms of mica may contain trace amounts of other minerals, such as mercury, lead or lithium, which could pose health risks if ingested/inhaled. So basically mica could harm you only if you inhale it in large quantities. In the cosmetics industry, mica is often treated and processed to ensure its safety and purity. Cosmetic manufacturers often follow strict regulations to ensure that their products are safe for human use. In addition, cosmetic products containing mica are usually designed to be applied externally to the skin and not to be ingested, which reduces any potential risks associated with mica. Is mica good for the skin? Mica doesn't really offer any skin care or treatment benefits and no, it won't harm your skin. It is commonly used in cosmetic products for its ability to provide brightness, luminosity and a radiant appearance to the skin. When added to products such as foundation, bronzers, blushers or illuminating powders, mica can help create a more vibrant and healthy look. In addition to its great aesthetic appearance, mica powder has a soft, fine texture, which makes it easy to apply to the skin and helps create an even, smooth appearance. See Product What's the problem with mica? The mining and processing of mica has been an international issue for years. Labour and child exploitation: Miners who work extracting mica are exposed to hazardous working conditions and unfair practices. Also, the procurement of this ingredient has increased child labour. This happens a lot in countries such as India, China, Brazil and Madagascar, who are the main producers of this compound in the world. Environmental impact: Mica mining can have negative effects on the environment. Mica mining often involves deforestation and land degradation, which can affect local biodiversity and contribute to soil erosion. In addition, many unregulated mining practices can contaminate water and soil with toxic chemicals. Transparency and traceability in the supply chain: There is a lack of transparency in the supply chain. There are often companies that do not trace where their mica comes from, which can lead to unethical and unsustainable sourcing. In which of our products can you find this ingredient? Eyeshadow Palette - MÍRAME Mica is a key ingredient in eyeshadows and other cosmetic products due to several specific properties, which is why it is present in our MIRAME eyeshadow palette. Its crystalline structure reflects light, which adds a shimmer and a luminous effect to the shadows, creating a shimmering or pearlescent finish that enhances the appearance of the eyes. In addition, the mica has a very fine, smooth texture that facilitates the application of the shadows, allowing them to glide smoothly over the eyelids and blend easily, resulting in an even, patch-free application. The versatility of mica allows for a wide range of finishes, from matte to ultra-shimmery, providing diverse options for looks ranging from natural to dramatic. Solid Lip Serum - ACARÍCIAME Mica contributes to the texture of our ACARÍCIAME solid lip serums, improving their applicability and feel. Its fine and smooth texture facilitates an even and gliding application on the lips, avoiding lumps and providing a homogeneous coverage. This is especially important in solid lip serums, where evenness and smoothness of application are key to a professional finish and a fresh feel. See Product AORA Makeup’s commitment to the use of mica Some of our products at AORA Makeup, such as our Mírame eyeshadows and Acaríciame lip serums are made with mica to give them a shimmering effect. We are happy to tell you that all the mica we use comes from 100% ethical sources and we have certifications to back it up. At AORA Makeup our commitment is not only to our consumers, but extends to all means of production. Our mission is to be a clean makeup brand, with clean formulas and recyclable packaging that doesn't pollute the planet. A little more about the history of AORA Makeup AORA Makeup , founded in 2022 by Nour Tayara and Rodrigo Peñafiel is a clean, plastic-free makeup brand based in CDMX that redefines luxury and sustainable beauty. The brand was born out of a need to reduce plastic waste in the beauty industry and to celebrate Mexico's rich culture. Its products, such as the MÍRAME eyeshadow palette, ACARÍCIAME solid lip serum and ADMÍRAME eyeliner, are designed with durable materials and are free of toxic ingredients. AORA Makeup stands out for its dermatologically tested formulas, free of animal cruelty and developed with professional make-up artists, ensuring quality and safety. The brand's philosophy is to innovate in clean beauty, using recyclable and reusable packaging, while educating consumers about environmental responsibility and encouraging a change in consumer habits. AORA Makeup positions itself as a force for change, inviting everyone to experience a new way of living color and demanding a true transformation in the beauty industry.
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Influencer Gifting has Gotten Out of Control
A message to all founders and fellow beauty industry professionals Influencer gifting has gotten completely out of control. See Product Let’s be honest: it has morphed into a spectacle, extreme sport—with brands upping each other to send the biggest, flashiest, most outrageous package. But at what cost? A few more likes on social media? A fleeting moment of attention? All while we bury the planet under mounds of plastic. As a co-founder and CEO of a plastic-free beauty brand, I can tell you that you don’t need to ship hundreds of influencers an entire mini fridge or advent box full of product to capture attention and inspire sales. Where is the line? At what point will we say “this is enough”? Image from Laura Lee During the Holidays Plastic waste surges by 25% in the US alone (UNEP). And we’re not just talking about a little extra trash—this is a tidal wave of glittery packaging and useless freebies that inevitably end up in a landfill, incinerator, or shipped off to the global south, where mostly women sift through our cast-offs for next to no pay and under hazardous conditions. That is the hidden cost of these “PR moments.” See Product After 17 years in the beauty industry, I speak from the heart when I say: what truly captures lasting attention is a product of desire. A beautiful, high-performing formula, presented thoughtfully, will shine on its own. We owe it to our consumers—and to the planet—to step up our game without piling up more waste. My plea is simple: stop gifting excessive, unnecessary stuff. Let’s show the world we can be thoughtful curators rather than reckless polluters. Send something that doesn’t turn into trash the minute the unboxing video ends. We don’t need to drown the earth in plastic to feel festive or to go viral. So let’s change this tired script. See Product See Product See Product
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From Cuernavaca to NYC: the story behind Rosa Mexicano
Mexican pink –the beloved Rosa Mexicano– was born out of a fashion collection by mexican designer Ramón Valdiosera. Mexican Pink is a celebration of identity. It started as a way of telling the world: pay attention to the inspiring richness of Mexican culture, past, present and future. See Product Mexican pink, a national color loved by celebrities, architects and everyone alike has an origin story from Cuernavaca to New York City. Dive into the history of this special color, as told by the experts on Mexican colors, AORA Mexico Where it all started Rosa Mexicano was born one evening in 1949 at the Waldorf Astoria, New York when Mexican fashion designer Ramón Valdiosera presented a collection with a particular shade of bougainvillea. The press, fascinated, asked him, "Where does this color come from?" Ramón Valdiosera was in New York on a mission: to show a new Modern face of México. He didn’t get there by himself. It was part of an official campaign. A presidential campaign. Ramón Valdiosera met Mexican President Miguel Alemán during another fashion show, this time in Cuernavaca. See Product The perfect color There was that beautiful pink, a particular hue of color found in Mexican everyday life. The president loved the show and it gave him an idea: Miguel Alemán said it was the perfect color to promote Mexican identity and Mexico as a modern country. Alemán and Valdiosera shook hands. It was the beginning of Rosa Mexicano’s journey Back in New York, in front of the press, Valdiosera explained the origins of that color: it was found everywhere in Mexico, from toys to traditional clothing. It is said then that a journalist shouted: See Product -So it’s a Mexican pink! - Rosa Mexicano And there it was. Celebrities loved Rosa Mexicano: María Félix, Dolores del Río, Paulette Goddard, Rita Hayworth, they all started wearing it. That was just the first chapter Rosa Mexicano started to have a bigger name thanks to architecture. Luis Barragán and Ricardo Legorreta used rosa Mexicano profusely in their buildings. Rosa Mexicano was now an experience and a staple of identity. The campaign was successful The rest is history. Back in New York, in front of the press, Valdiosera explained the origins of that color: it was found everywhere in Mexico, from toys to traditional clothing. It is said then that a journalist shouted:
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