Clean should mean more than “clean enough.” That’s why we’ve taken a bold approach to every ingredient in our formulas—from how it’s sourced to how it performs. 

Safe for your skin. Thoughtful for the planet. Transparent in every way.

At AORA, we’ve crafted formulas that deliver bold color without harmful ingredients. It’s not just about what we leave out—it’s about what we put in.

The beauty industry’s “clean” standards are often a loophole-ridden checklist. At AORA, we hold ourselves to a higher bar. We’ve crafted our formulas to meet the strictest clean beauty standards—because color shouldn’t come at a cost to your skin or the planet.

We leave out anything that raises a red flag for human or environmental health. From ethically sourced mica to plant-based emollients, every ingredient is carefully chosen for performance, safety, and sustainability.

Many beauty brands don’t know where their ingredients come from—or turn a blind eye to shady sourcing practices. We think differently.

We’ve made it our mission to partner with suppliers who uphold the highest ethical standards. Every ingredient is sourced responsibly, with respect for the people and communities behind them.

In an industry with little regulation, many makeup products contain ingredients that can irritate or even harm skin. Worse, animal testing is still prevalent in some parts of the world.

We believe in rigorous safety testing—but never on animals. Every formula is dermatologist and allergy tested to ensure it’s safe for all skin types, including sensitive skin.