Dear Labubu, You Could Never
The truth about plastic charms (and why ours are different)
From Paris Fashion Week to TikTok hauls, bag charms have become more than accessories they’re identity statements.
Everyone wants something dangling from their tote. Something that says: this is me.
But here’s the thing: most of these “it-charms” are made of plastic. PVC, vinyl, or other blends that can’t be recycled, can’t biodegrade, and end up as permanent waste.
Cute? Sure.
Meaningful? Not really.
The plastic truth
Let’s talk materials.
PVC one of the most common plastics used in toys and charms releases chlorine and heavy metals during production and disposal. Once made, it doesn’t decompose. It just stays. Forever.
The toy industry alone produces over 1 billion plastic figures every year. And nearly all of them end up in landfills or are incinerated, polluting soil, water, and air.
So yes, that little charm hanging from your purse might outlive you.
Why it matters
We get it charms are fun. They let us play, express, and personalize. But when fun equals waste, it’s time to rethink what “cute” means.
If we’re this obsessed with what hangs from our bags, shouldn’t we be just as obsessed with where it comes from and where it ends up?
The truth is: the story behind your accessories should feel as good as they look.
Nuestra respuesta: Charms, hecho en México
At AORA, we asked ourselves:
How can something so small carry meaning instead of waste?
Our answer: bag charms handcrafted in México, made to last, to be cherished, and to tell a story of craftsmanship — not mass production.
Each piece whether it’s The Solecito Charm, The Chile Charm, or The Lip Liner Carrier Charm was designed not as a trend, but as a statement of identity.
What they’re made of
100% leather and metal
Chunky, gold-tone hardware
Designed to carry your Solid Lip Serum a donde vayas
They’re tactile, substantial, and intentional — the opposite of plastic.
Each charm is made to age beautifully, to live with you, not outlive you.
Handcrafted in León, México
Our charms are born in León the leather capital of México where generations of artisans have worked by hand, not machines.
Every stitch, every curve, every metallic detail is the result of skill passed down through families.
No factories, no shortcuts, no replicas.
It’s not a toy. It’s a talisman one you can clip onto your bag and carry wherever life takes you.
Why it’s more than an accessory
Each charm is both practical and symbolic.
Yes, it carries your Solid Lip Serum. But it also carries a message that beauty can be intentional, ethical, and connected to culture.
It’s a small rebellion against disposable design, and a big nod to Mexican artistry.
When you choose an AORA charm, you’re not just accessorizing. You’re celebrating craftsmanship, sustainability, and meaning.
Dear Labubu, you could never.
Because true charm isn’t about plastic smiles it’s about the hands that made it, the land it came from, and the story it tells.
AORA charms are here to prove that ethical can be iconic, and that what you carry should carry corazón.
👉 Discover AORA Charms made in México, made to last.
