Why Chile. Why Now? | The 5 Chiles Behind ACARÍCIAME MÁS

If you grew up in México, you know chile isn’t just an ingredient it’s a feeling. A spark. A heartbeat.
It lives in our kitchens, our abuelas’ recipes, our memories of warmth and color. And now, it lives on your lips.

When we began formulating ACARÍCIAME MÁS, our Volumizing Solid Lip Serum, we wanted to create something that didn’t just look powerful but felt alive. Something rooted in tradition yet reimagined through modern, clean beauty.
The answer was right in front of us all along: chile.

Using chile to awaken the skin isn’t new.
For centuries, Mexican traditions have used it as a way to stimulate blood flow, revive dull skin, and awaken the senses.

From the campo to the cocina, chile has always been about revival. Women would rub it lightly to bring color to their cheeks or lips, to feel the warmth travel through their skin. What once lived in clay pots and molcajetes now lives inside a sleek, red tube — same spirit, same heat, just reborn.

Chile is more than spice. It’s circulation, it’s life, it’s sensual energy.

Because chile does what no filler or needle can:
It stimulates natural blood flow, creating that plump, flushed look we all crave but in a way that feels organic and connected to our roots.

When applied to the lips, it increases microcirculation, resulting in a warm, tingling sensation that’s both comforting and energizing. You’ll feel it in the best way.

No chemicals, no harsh stinging. Just natural fuego, carefully balanced to bring out your lips’ true color and fullness.

Our formula blends five types of Mexican chiles each chosen for its unique profile of heat, antioxidants, and skin benefits. Together, they create a spicy symphony that tones, revives, and plumps your labios beautifully.

Smooth, earthy, and gentle. Guajillo is rich in antioxidants that soothe and prepare the lips. It’s the first note in our spicy melody subtle yet unforgettable.

Sweet and smoky, Ancho adds depth to the blend. It encourages blood flow and enhances your lips’ natural color, creating a soft, romantic flush.

Picante and sharp, Serrano reactivates circulation almost instantly. It’s the one you’ll feel right away a quick spark that wakes your lips up and gives them that juicy, just-bitten look.

This one brings the drama. Intense warmth that kickstarts the tingling sensación and helps open up pores for better hydration. It’s bold, it’s fearless just like you.

Fiery, focused, and fast-acting. De Árbol amplifies the effects of the other chiles and gives the formula its signature picante soul. The final crescendo in our spicy composition.

This isn’t just a trend. It’s a celebración of who we are — bold, warm, and full of life.
The heat of the chiles, the craftsmanship behind every stick, the intention in every stroke all of it carries a piece of México.

ACARÍCIAME MÁS is a bridge between worlds: where the traditional meets the modern, where beauty feels natural yet elevated.

So next time you swipe it on, remember:
You’re not just applying a lip serum.
You’re wearing a story one that burns softly, beautifully, and proudly.

Five chiles, one formula, endless warmth.
The result? Naturally plumper, more radiant lips infused with centuries of Mexican heat.

No needles. No shortcuts.
Just fuego straight from the corazón of México.