We all know the influence that Europe has on global makeup trends, but now it's time to talk about Mexico . A country so rich in landscapes, architecture, gastronomy and art had to contribute a lot to an industry as creative as beauty , right?
Color in Mexico
Although the world's interest has been gradual, Mexican culture stands out in its cosmetic products for having vibrant hues: the green of the volcanoes, the purple of the jacarandas, the blue of Frida Kahlo or the pink of Juan O'Gorman, all of them They have given a collective identity to a country that is passionate about color.
Likewise, local crafts, their copper and silver finishes, translate into the metallic finishes and textures that we see today in the most irresistible shadow palettes .
Mexican ingredients
Mexico also stands out for its innovation in natural ingredients applied to organic and sustainable cosmetics that promote ancestral practices. Well, for years, indigenous peoples have used pigments derived from plants, flowers and insects to decorate their faces and bodies. Today, we have ingredients that have been put on the radar of the entire world for being beneficial for the skin.
First of all, the avocado, known as 'the green gold of Mexico ', has become one of the essential allies of beauty. This fruit grows from leafy evergreen trees in the State of Michoacán and a valuable oil rich in vitamin E is extracted. This has powerful antioxidants that rejuvenate and hydrate the skin, while repairing the skin barrier.
Nor can we forget aloe vera, since the transparent liquid extracted from cactus plants provides moisturizing, antiseptic and anti-inflammatory benefits for the skin, in addition to being a great ally to repair burns due to unprotected exposure to UV rays. and is auxiliary in the topical treatment of acne. Surprisingly, agave has also gained ground in natural cosmetics for having moisturizing , healing and anti-inflammatory properties, as well as a high content of minerals and vitamins that nourish the skin and hair.
Aora México has a Solid Lip Serum with chili, another key ingredient in Mexican cuisine, which has a slight volumizing effect on the lips by stimulating blood circulation on the surface of the skin.
Try CARE ME
Mexican makeup trends
Another of the most followed Mexican makeup trends in recent years, and for which we have Frida Kahlo to thank, are thick, well-defined eyebrows. The avant-garde artist and political activist left a legacy with that pair of united eyebrows that remind us of Mexico 's mestizo past. Frida, who had German, Spanish and indigenous roots in her blood, was proud of her thick eyebrows and they became a symbol of feminism. Various collections pay tribute to the emblematic figure of Frida Kahlo and confirm that her influence today remains more relevant than ever. There are brands that have been able to take certain elements of Frida Kahlo and capture them in the models' makeup, without necessarily making a characterization. Finding the perfect balance between contemporary and traditional, leaving the skin luminous and the focus of attention on the eyebrows.
Nor can we forget aloe vera, since the transparent liquid extracted from cactus plants provides moisturizing, antiseptic and anti-inflammatory benefits for the skin, in addition to being a great ally to repair burns due to unprotected exposure to UV rays. and is auxiliary in the topical treatment of acne. Surprisingly, agave has also gained ground in natural cosmetics for having moisturizing, healing and anti-inflammatory properties , as well as a high content of minerals and vitamins that nourish the skin and hair.
Recognizing Mexico and the process it is in to become a makeup powerhouse is recognizing its cultural diversity, its limitless creativity, its unique ingredients and traditional practices that have remained intact despite the passage of time. It is time for investors, laboratories, makeup artists and beauty lovers to set their eyes on it.
Most luxury brands come from Europe or the North.
All trends always start in places like Paris, Milan, New York...
On top of this, the most renowned creatives and makeup artists come from the same places, so what's there for the rest?
We have already said it once and we will say it as many times as necessary: it is time to do something new, from another place.
The beauty industry needs a change. She's stuck in old beauty standards.
We come from Mexico
For us, color is not a trend, it is a collective ritual.
A force that pushes us to change.
A vibrant masterstroke. The burning call of our identity.
We believe that color is for all people.
May all faces be touched by Mexico
Discover more
