Inicia
Inicia
12HR IllUMINATING PRIMER
Glow from the get-go.
12HR Illuminating Primer guarantees your glow for the day ahead– instantly smoothes, hydrates, and brightens skin’s appearance while defending from dulling effects of urban pollution.
Ideal for use as a primer, a glow-booster mixed with moisturizer or foundation, and even as a spot highlighter or body illuminator.
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Tell Me More
Engineered to defend your radiance– luscious gel-cream formula with tepezcohuite and cactus flower provides a 12 hour glow, 12 hours of extended makeup wear, and 12 hours of pollution protection.
How To Use
How To Use
- Under foundation
- Mixed with moisturizer
- Mixed with foundation
- As a spot highlighter, over skincare or foundation
- On body
FAQ
FAQ
- Is INICIA comedogenic?
INICIA is dermatologist-tested and developed for all skin types. In our formulation, ingredients with potential comedogenic risk are at a total concentration less than 1% of the final formula, making it unlikely to clog pores or irritate acne-prone skin.
- Does INICIA works for deeper complexion?
INICIA dries down sheer with ultra-fine silver and pearlescent pigments to give a "glass skin" look. A little goes a long way for an illuminated effect on all skin tones.
- Does INICIA dries down?
INICIA dries down quickly and is not sticky or heavy the way many long-wear primers are
- Does INICIA highlights texture, open pores or fine lines?
Large pearlescent particles often emphasize texture and pores, which is why INICIA uses mica with an ultra-fine particle size to help provide a soft glow and light diffusion simultaneously. It also has film-forming ingredients which help keep pigments evenly distributed on the skin.
- Why does INICIA seems half empty after the first uses?
Each INICIA tube is precisely filled to 30 mL, like many other primers on the market. The extra space you may notice is intentional. Instead of including plastic components in the tube, this strategy helps to regulate the pressure inside the tube so the formula dispenses evenly, and doesn’t all flow out when seal is broken.
- Why does INICIA has PEG-40?
PEG-40 Hydrogenated Castor Oil does not persist in the environment like a plastic would. It starts with castor oil, and is gently processed so it can act as an emulsifier, meaning it helps keep ingredients from separating and gives the product a smooth, stable feel. Because it is water-soluble and partly derived from a natural oil, it gets broken down by microorganisms in wastewater treatments and in the environment.
- Does aluminum leach into the formula from the packaging?
We've performed compatibility testing to confirm the formula remains stable in the aluminum tube and that there are no harmful substances migrating from the packaging into the formula during normal use and storage. There were no negative chemical reactions between the formula and the packaging material, and no changes to the product (such as color, odor, viscosity, pH, or performance).
- Does the formula work with silicone based foundations?
Yes, it has many film formers that help it work well with silicone foundations. For best results, let the primer set for 30-60 seconds before applying the foundation.
- How to open?
To puncture a small hole in the seal, carefully use a clean pin, needle, or the tip of small scissors
- Can be worn with sunscreen?
You should apply Inicia 1-2 minutes after sunscreen, allowing the sunscreen to fully set
A Mexico-Forward Formula
A Mexico-Forward Formula
Agastache Mexicana: Soothes and protects from environmental stressors.
Cactus Flower Extract: Softens and hydrates skin.
Tepezcohuite: Supports skin regeneration and helps even skin tone.Shea Extract: Rich in gallic acid, a powerful antioxidant that defends against pollution-induced dullness.
Full Ingredient List
Full Ingredient List
Water, Butylene Glycol, Glycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, PVP, Mica, Propanediol, Phenoxyethanol, PPG-26-Buteth-26, Caprylyl Glycol, PEG-40 Hydrogenated Castor Oil, Polysorbate 60, Chlorphenesin, Xanthan Gum, Sorbitan Isostearate, Propylene Glycol, Butyrospermum Parkii (Shea) Seedcake Extract, Cereus Grandiflorus (Cactus) Flower Extract, Agastache Mexicana Flower/Leaf/Stem Extract, Citrus Limon (Lemon) Fruit Extract, Potassium Sorbate, Sodium Hydroxide. Mimosa Tenuiflora Bark Extract, Sodium Benzoate, Titanium Dioxide (CI 77891). Iron Oxides (CI 77491)
CDMX Knows Pollution
Antipollution primer, developed in CDMX, helps protect skin against the toxic effect of outdoor dust by preserving cell viability, cell metabolism, and controlling lipid damage.
Wear It Your Way
Wear Under Foundation
Prolong makeup wear for up to 12 hours while giving complexion a boost of brightness.
Mix With Moisturizer
Ideal for dry, dull skin on no makeup days. Mix into your daily moisturizer for a luminous glow.
Mix With Foundation
Add a natural radiant finish to any foundation.
Apply On Body
Highlight collarbones and décolletage.
Use As A Spot Highlighter
Apply only where you desire a glow, over makeup, under makeup, or on bare skin.
A Mexico-Forward Formula
Cactus Flower Extract
Softens and hydrates skin.
Agastache Mexicana
Soothes and protects from environmental stressors.
Shea Extract
Rich in gallic acid, a powerful antioxidant that defends against pollution-induced dullness.
Tepezcohuite
Supports skin regeneration and helps even skin tone.
INNOVATIVE DESIGN WITH NOBLE MATERIALS
INICIA’s 100% metal tube blends minimalist design with sustainable luxury, crafted from durable, recyclable aluminum for lasting quality and earth-friendly elegance. Our packaging exemplifies design with purpose: no mixed materials, always recycle-ready.
Noble Materials
Noble Materials
INICIA uses 100% aluminum— chosen for its durability, recyclability, and timeless quality.
How to recycle?
How to recycle?
INICIA is designed for a second life—crafted from 100% aluminum for effortless recycling. After use, cut end of tube to make sure any leftover formula is squeezed out. Secure cap in a crushed beverage can and recycle both pieces with metals, ensuring they re-enter the cycle.
Buy 1, remove 9X the plastic
Buy 1, remove 9X the plastic
Did you know for every plastic item recycled, 9 aren’t? This plastic-free product eliminates 9x the waste of its plastic counterpart, thanks to our partnership with rePurpose Global.








