Inicia
Inicia
12HR IllUMINATING PRIMER
Glow from the get-go.
12HR Illuminating Primer guarantees your glow for the day ahead– instantly smoothes, hydrates, and brightens skin’s appearance while defending from dulling effects of urban pollution.
Ideal for use as a primer, a glow-booster mixed with moisturizer or foundation, and even as a spot highlighter or body illuminator.
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Engineered to defend your radiance– luscious gel-cream formula with tepezcohuite and cactus flower provides a 12 hour glow, 12 hours of extended makeup wear, and 12 hours of pollution protection.
How To Use
How To Use
- Under foundation
- Mixed with moisturizer
- Mixed with foundation
- As a spot highlighter, over skincare or foundation
- On body
A Mexico-Forward Formula
A Mexico-Forward Formula
Agastache Mexicana: Soothes and protects from environmental stressors.
Cactus Flower Extract: Softens and hydrates skin.
Tepezcohuite: Supports skin regeneration and helps even skin tone.Shea Extract: Rich in gallic acid, a powerful antioxidant that defends against pollution-induced dullness.
Full Ingredient List
Full Ingredient List
Water, Butylene Glycol, Glycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, PVP, Mica, Propanediol, Phenoxyethanol, PPG-26-Buteth-26, Caprylyl Glycol, PEG-40 Hydrogenated Castor Oil, Polysorbate 60, Chlorphenesin, Xanthan Gum, Sorbitan Isostearate, Propylene Glycol, Butyrospermum Parkii (Shea) Seedcake Extract, Cereus Grandiflorus (Cactus) Flower Extract, Agastache Mexicana Flower/Leaf/Stem Extract, Citrus Limon (Lemon) Fruit Extract, Potassium Sorbate, Sodium Hydroxide. Mimosa Tenuiflora Bark Extract, Sodium Benzoate, Titanium Dioxide (CI 77891). Iron Oxides (CI 77491)
CDMX Knows Pollution
Antipollution primer, developed in CDMX, helps protect skin against the toxic effect of outdoor dust by preserving cell viability, cell metabolism, and controlling lipid damage.
Wear It Your Way
Wear Under Foundation
Prolong makeup wear for up to 12 hours while giving complexion a boost of brightness.
Mix With Moisturizer
Ideal for dry, dull skin on no makeup days. Mix into your daily moisturizer for a luminous glow.
Mix With Foundation
Add a natural radiant finish to any foundation.
Apply On Body
Highlight collarbones and décolletage.
Use As A Spot Highlighter
Apply only where you desire a glow, over makeup, under makeup, or on bare skin.
A Mexico-Forward Formula
Cactus Flower Extract
Softens and hydrates skin.
Agastache Mexicana
Soothes and protects from environmental stressors.
Shea Extract
Rich in gallic acid, a powerful antioxidant that defends against pollution-induced dullness.
Tepezcohuite
Supports skin regeneration and helps even skin tone.
INNOVATIVE DESIGN WITH NOBLE MATERIALS
INICIA’s 100% metal tube blends minimalist design with sustainable luxury, crafted from durable, recyclable aluminum for lasting quality and earth-friendly elegance. Our packaging exemplifies design with purpose: no mixed materials, always recycle-ready.
Noble Materials
Noble Materials
INICIA uses 100% aluminum— chosen for its durability, recyclability, and timeless quality.
How to recycle?
How to recycle?
INICIA is designed for a second life—crafted from 100% aluminum for effortless recycling. After use, cut end of tube to make sure any leftover formula is squeezed out. Secure cap in a crushed beverage can and recycle both pieces with metals, ensuring they re-enter the cycle.
Buy 1, remove 9X the plastic
Buy 1, remove 9X the plastic
Did you know for every plastic item recycled, 9 aren’t? This plastic-free product eliminates 9x the waste of its plastic counterpart, thanks to our partnership with rePurpose Global.
