Inicia
Inicia
12HR IllUMINATING PRIMER
Glow from the get-go.
12HR Illuminating Primer guarantees your glow for the day ahead– instantly smoothes, hydrates, and brightens skin’s appearance while defending from dulling effects of urban pollution.
Ideal for use as a primer, a glow-booster mixed with moisturizer or foundation, and even as a spot highlighter or body illuminator.
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Engineered to defend your radiance– luscious gel-cream formula with tepezcohuite and cactus flower provides a 12 hour glow, 12 hours of extended makeup wear, and 12 hours of pollution protection.
How To Use
How To Use
- Under foundation
- Mixed with moisturizer
- Mixed with foundation
- As a spot highlighter, over skincare or foundation
- On body
FAQ
FAQ
- Is INICIA comedogenic?
INICIA is dermatologist-tested and developed for all skin types. In our formulation, ingredients with potential comedogenic risk are at a total concentration less than 1% of the final formula, making it unlikely to clog pores or irritate acne-prone skin.
- Does INICIA works for deeper complexion?
INICIA dries down sheer with ultra-fine silver and pearlescent pigments to give a "glass skin" look. A little goes a long way for an illuminated effect on all skin tones.
- Does INICIA dries down?
INICIA dries down quickly and is not sticky or heavy the way many long-wear primers are
- Does INICIA highlights texture, open pores or fine lines?
Large pearlescent particles often emphasize texture and pores, which is why INICIA uses mica with an ultra-fine particle size to help provide a soft glow and light diffusion simultaneously. It also has film-forming ingredients which help keep pigments evenly distributed on the skin.
- Why does INICIA seems half empty after the first uses?
Each INICIA tube is precisely filled to 30 mL, like many other primers on the market. The extra space you may notice is intentional. Instead of including plastic components in the tube, this strategy helps to regulate the pressure inside the tube so the formula dispenses evenly, and doesn’t all flow out when seal is broken.
- Why does INICIA has PEG-40?
PEG-40 Hydrogenated Castor Oil does not persist in the environment like a plastic would. It starts with castor oil, and is gently processed so it can act as an emulsifier, meaning it helps keep ingredients from separating and gives the product a smooth, stable feel. Because it is water-soluble and partly derived from a natural oil, it gets broken down by microorganisms in wastewater treatments and in the environment.
- Does aluminum leach into the formula from the packaging?
We've performed compatibility testing to confirm the formula remains stable in the aluminum tube and that there are no harmful substances migrating from the packaging into the formula during normal use and storage. There were no negative chemical reactions between the formula and the packaging material, and no changes to the product (such as color, odor, viscosity, pH, or performance).
- Does the formula work with silicone based foundations?
Yes, it has many film formers that help it work well with silicone foundations. For best results, let the primer set for 30-60 seconds before applying the foundation.
- How to open?
To puncture a small hole in the seal, carefully use a clean pin, needle, or the tip of small scissors
- Can be worn with sunscreen?
You should apply Inicia 1-2 minutes after sunscreen, allowing the sunscreen to fully set
A Mexico-Forward Formula
A Mexico-Forward Formula
Agastache Mexicana: Soothes and protects from environmental stressors.
Cactus Flower Extract: Softens and hydrates skin.
Tepezcohuite: Supports skin regeneration and helps even skin tone.Shea Extract: Rich in gallic acid, a powerful antioxidant that defends against pollution-induced dullness.
Full Ingredient List
Full Ingredient List
Water, Butylene Glycol, Glycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, PVP, Mica, Propanediol, Phenoxyethanol, PPG-26-Buteth-26, Caprylyl Glycol, PEG-40 Hydrogenated Castor Oil, Polysorbate 60, Chlorphenesin, Xanthan Gum, Sorbitan Isostearate, Propylene Glycol, Butyrospermum Parkii (Shea) Seedcake Extract, Cereus Grandiflorus (Cactus) Flower Extract, Agastache Mexicana Flower/Leaf/Stem Extract, Citrus Limon (Lemon) Fruit Extract, Potassium Sorbate, Sodium Hydroxide. Mimosa Tenuiflora Bark Extract, Sodium Benzoate, Titanium Dioxide (CI 77891). Iron Oxides (CI 77491)
CDMX Knows Pollution
Antipollution primer, developed in CDMX, helps protect skin against the toxic effect of outdoor dust by preserving cell viability, cell metabolism, and controlling lipid damage.
Wear It Your Way
Wear Under Foundation
Prolong makeup wear for up to 12 hours while giving complexion a boost of brightness.
Mix With Moisturizer
Ideal for dry, dull skin on no makeup days. Mix into your daily moisturizer for a luminous glow.
Mix With Foundation
Add a natural radiant finish to any foundation.
Apply On Body
Highlight collarbones and décolletage.
Use As A Spot Highlighter
Apply only where you desire a glow, over makeup, under makeup, or on bare skin.
A Mexico-Forward Formula
Cactus Flower Extract
Softens and hydrates skin.
Agastache Mexicana
Soothes and protects from environmental stressors.
Shea Extract
Rich in gallic acid, a powerful antioxidant that defends against pollution-induced dullness.
Tepezcohuite
Supports skin regeneration and helps even skin tone.
INNOVATIVE DESIGN WITH NOBLE MATERIALS
INICIA’s 100% metal tube blends minimalist design with sustainable luxury, crafted from durable, recyclable aluminum for lasting quality and earth-friendly elegance. Our packaging exemplifies design with purpose: no mixed materials, always recycle-ready.
Noble Materials
Noble Materials
INICIA uses 100% aluminum— chosen for its durability, recyclability, and timeless quality.
How to recycle?
How to recycle?
INICIA is designed for a second life—crafted from 100% aluminum for effortless recycling. After use, cut end of tube to make sure any leftover formula is squeezed out. Secure cap in a crushed beverage can and recycle both pieces with metals, ensuring they re-enter the cycle.
Buy 1, remove 9X the plastic
Buy 1, remove 9X the plastic
Did you know for every plastic item recycled, 9 aren’t? This plastic-free product eliminates 9x the waste of its plastic counterpart, thanks to our partnership with rePurpose Global.
I can’t even begin to explain how much I love this product! It melts into my skin, leaves the most beautiful glow under makeup, on top or by itself, and is clean and protects my skin from environmental stressors. I am blown away with Inicia and will never go without it again! 10 out of 10 recommend!!
I love the Inicia Primer but the container is not fully filled because of the material. For the price that I paid, I was expecting more product.
I have NEVER found a product like this for my oily skin. I love the look of a natural glow, but find that most glowy serums or primers end up looking like an oil slick on my face very shortly after applying. Even when using a mattifying primer or setting spray, my make up tends to be “melted” off after a few hours from initial application and I need to heavily touch it up. I was soooo pleasantly surprised with how well this product preps my skin, creates a very natural flow, and gives longevity to my makeup. RUN, don’t walk, to get this!! Currently ordering 3 back ups!
I use it instead of foundation—my skin looks radiant and well-rested!
I think this is my new favorite primer. I loved the way it prepped my skin and left it glowy. The formula isn’t too thick and it’s so good for my dry skin. I hope this primer blows up asap
I live in EPTX, the dry heat here is awful and this primer helped not only to keep my makeup all day but to feel hydrated. It glows more on my T-zone but not an oily glow, a healthy glow. My skin was looking so fresh even after 8 hrs of work. I wish I took pics with no filter :(
This primer gives the best, natural glow without sparkles or a greasy texture. I’m in my early 40s and my skin isn’t producing natural shine like it used to; this restores glow. I use this by itself when running errands, under and on top of makeup on nights out. Just the right amount of stick (without being sticky) to make foundation stay in place. Best primer ever!
This primer is a standout for achieving a "lit-from-within" glow that actually lasts through a long day of filming or meetings. The formula feels weightless while smoothing out texture, and the inclusion of traditional Mexican botanicals like Tepezcohuite adds a high-performance skincare benefit that layers beautifully under foundation. It’s a sophisticated, conscious choice that balances a luminous finish with a firm commitment to plastic-free, recyclable packaging.
The tube was half empty in the 2nd use. So it was not filled properly. For the price I payed the I got 1/2 the amount of product. So I am disappointed.
Hi there! Each INICIA tube is precisely filled to 30 mL, like many other primers on the market. The extra space you may notice is intentional. Instead of including plastic components in the tube, this strategy helps to regulate the pressure inside the tube so the formula dispenses evenly, and doesn’t all flow out when seal is broken.
-Nicky from AORA
I cannot get enough of Inicia!! The formula is incredible, doesn’t make your makeup pill and I love how you can even wear it alone! I love a good multi-use product, and this is the ONE! ✨❤️
Inicia provides a gorgeous base for your makeup up, as well as a beautiful glow for everyday wear and use! It feels great on the skin and gives a flawless finish!
This feels like a luxury face cream that leaves an incredible glow! I had no expectations when I tried this but was impressed from first swipe. I love how it feels on my skin and it lays really well on top of makeup as a highlighter too. Looking forward to wearing it on long days to test pollution protection and longevity.
Gorgeous glow!! I used it in areas that I wanted to highlight more under the foundation and it was absolutely amazing!!
Great stuff. Felt i looked younder
I love this primer. It gives the perfect glow to your skin with or without makeup. My face feels moisturized without getting oily and makes my makeup go on smooth. It feels like an addition to my skincare routine. I hope you make foundation products in the future!
I LOVE this product so much! It gives radiant on your skin and moisturize very well. Also, it doesn’t have any artificial perfume scent.
Beautiful glow to the skin. Plumps and hydrates the skin to help my makeup to go one smoothly.
Holy Grail of Primers! I am in love with this primer! The texture is silky, the glimmer it leaves is unmatched to any other glow primer I have ever used! Its does not clog pores or make me breakout. It is the perfect product! I never go without it again!
A little goes a long way
The best ever. My skin has never felt more hydrated and smooth in my life.
The illumination is amazing the softness of the product is silky. Love it.
Smooth u der makeup and long lasting.
Wish it was in a different tube. More than you need comes out, so I'm always wasting product.
I LOVE THIS PRIMER! 💕I will never be without it.. please never stop making it.
I LOVE this luminous primer! I just bought my 2nd tube. This is what introduced me to the brand and their packaging. And it was a great first impression! Goes on like a dream and looks great, works perfectly. I’m going to be a repeat customer!
Obsessed! No wonder it sold out! So happy i got my hands on it! Amazing product!
This stuff is incredible!
