Our name comes from a deep search for change. It's about the need for something new, somewhere else. Our name comes from the Spanish word 'ahora', which means 'at this moment'. At last. Our time has come.

The time has come for the beauty industry to wake up to another vision of beauty.

Let him try new ways of packaging. Let him hear new voices in makeup. Let him see new creativity. Let him perceive what color feels like.

Time is short. This is not about a slow evolution of what was done yesterday, nor about empty promises of tomorrow. It's about taking action, now.

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