AORA MEXICO was born from a deep need for change.
We realized several problems in the beauty industry and decided to act, doing something new from another place.
Why do we do it?
Because for years it has only been about Europe, Paris and New York. The beauty industry needs a change. Most luxury brands come from Europe or the North. All trends always start in the same places.
Because we want clean beauty, but today everything is beige, without color. Clean beauty has become boring. All brands use the same beige tones, which make everything monotonous and predictable.
Because it's time to confront the plastic problem in the beauty industry. Product packaging contributes 40% to total plastic waste. We've been told for years that luxury makeup is dressed in black plastic, making it impossible to recycle.
