OUR INDUSTRY HAS A PROBLEM
The beauty industry produces 120 billion units of plastic packaging every year. Over 90% are not recyclable. You read that right– destined for trash.
WHY MAKEUP CAN NOT BE RECYCLED
THE SOLUTION
We’ve engineered 100% plastic-free packaging. Timeless aluminum. Biodegradable wood. Everything we’ve made is breaking boundaries. 100% recyclable. 100% circular. 100% valuable. This is makeup you’ll treasure.
Plastic could never.
WHAT WE FIXED
Take a palette for an example. The outside is plastic, the pans are metal, the mirror is glass. And all is glued together. That makes it 100% non recyclable.
We are replacing every plastic we can, by recyclable mono-materials.
One of the primary materials that we use is aluminum and tin, because it is such a high-quality material with low degradation, it can be recycled almost endlessly.
About 75% of the aluminum produced in history is still in use which is important to continue with our commitment of timelessness.
Everything we produce is 100% recyclable, but by selecting beautiful, durable materials and crafting exquisite shapes, our hope is that our packaging is reused, repurposed, and treasured.
OUR PACKAGING
Plastic, no more.
Our outer packaging is 100% recycled, recyclable, and reusable, made with FSC certified recycled paper.
We work with shipping companies to reinvent shipping, and remove items like plastic bags, bubble wrap and plastic tape from the way we ship our products.