ARTEMIO x AORA MEXICO

We believe that color is everything, art is everything. Every day, we are inspired by Mexican art .

As part of the celebration of art week and the month of love , AORA Mexico invited the artist Artemio (aka the Rolls Royce of Mexican art) to collaborate by producing three pieces of text, derived from the series “Los que muern They are the others.” From these pieces made exclusively for AORA Mexico , a merchandising line was also produced.

The collaboration arises from this series that the artist began in 2017, where Artemio collected, stole and reconfigured just over 400 phrases that were rewritten in the traditional pasta soup and distributed in groups in a range of 40 different colors. Humor is important in Artemio 's production and with this piece he makes the viewer share the black humor that characterizes him through the decontextualization of the various phrases.

The phrases that Artemio devised for AORA MÉXICO are inspired by concepts close to the brand: color, love, looks and art.

Maquilla tu Mente (Makeup your mind) / There's something in your eye it must be me / Besarte is my favorite color.

For AORA MÉXICO it is a pleasure to work with an artist like Artemio and we hope that this collaboration steals a few smiles, generates a knowing look, even a laugh in the spectators. We can't wait to see you, see you, see each other.

With this we reaffirm our commitment to building a platform for Mexican creativity.

As brands, we have a very big role in a creative society. This way we can promote creatives, young creatives and enable an economic ecosystem.
The more brands there are, the more agencies open their doors, design studios, makeup artists, stylists, set designers, marketing specialists... they all flourish together.

Being a platform for Mexican creativity means involving the greatest number of people and rewarding the language, sophistication and cultural richness of Mexico, and the community of Mexico City.